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Heinz Field is a stadium located in the North Shore neighborhood of Pittsburgh, Pennsylvania, United States. It primarily serves as the home to the Pittsburgh Steelers of the National Football League and the Pittsburgh Panthers of the National Collegiate Athletic Association (NCAA). The stadium opened in 2001, after the controlled implosion of the teams' previous stadium, Three Rivers Stadium. The stadium is named for the locally based H. J. Heinz Company, which purchased the naming rights in 2001. It hosted the 2011 NHL Winter Classic between the Pittsburgh Penguins and Washington Capitals on January 1, 2011. On September 10, 2016 it hosted the Keystone Classic, which featured a renewal of the Penn State-Pitt football rivalry, setting a new attendance record at 69,983 people. Funded in conjunction with PNC Park and the David L. Lawrence Convention Center, the $281 million (equivalent to $ million in ) stadium stands along the Ohio River, on the Northside of Pittsburgh in the North Shore neighborhood. The stadium was designed with the city of Pittsburgh's history of steel production in mind, which led to the inclusion of 12,000 tons of steel into the design. Ground for the stadium was broken in June 1999 and the first football game was hosted in September 2001. The stadium's natural grass surface has been criticized throughout its history, but Steelers ownership has kept the grass after lobbying from players and coaches. Attendance for the 68,400 seat stadium has sold out for every Steelers home game, a streak which dates back to 1972 (a year before local telecasts of home games were permitted in the NFL). A collection of memorabilia from the Steelers and Panthers of the past can be found in the Great Hall.